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Daunting grammar

By David Skelton  

Waterstone's MD James Daunt should be ashamed of banishing the apostrophe from the bookseller's name

In a desperate exercise of re-branding, Waterstone’s have decided to remove the apostrophe from their name. According to James Daunt, recently appointed managing director, “Waterstones [sic] without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling.”

This, of course, is arrant nonsense. The march of the digital world, as Daunt puts it, is no excuse for misuse of the English language. Indeed, in many…

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