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The many (marketable) faces of Frida Kahlo

From a V&A exhibition to soupy aphorisms on Twitter, the artist seems to be everywhere. How did she become so marketable? And which version of Kahlo will you choose?

By Miranda France   June 2018

In 1938, Frida Kahlo was discovered by André Breton, proclaimed a surrealist and launched on to the international art scene. Breton had met Kahlo—then famous for being the wife of muralist Diego Rivera—in Mexico and been dazzled by the work and the woman, whom he approved of as being “endowed with all the gifts of seduction,” and “accustomed to the society of men of genius.” When Kahlo arrived in Paris, some of those lucky geniuses, including Picasso and Kandinsky, were similarly impressed by the work, or the woman,…

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