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Max Martin: the Swedish svengali with a formula for the new pop age

How the legendary producer's hit factory works

By John Harris   November 2015

© C Flanigan/WireImage for KAABOO Del Mar via imageSPACE

Popular music was changed forever when a Swedish producer’s in-car cassette machine broke, and he found himself unable to listen to anything other than a song called “All That She Wants.”

It was 1992. The producer’s name was Dag Krister Volle. Some people knew him as “Dagge,” but he went about his musical business under the name of Denniz PoP. He apparently had a “childlike wonder” about him, and…

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