How the legendary producer's hit factory worksby John Harris / October 15, 2015 / Leave a comment
Published in November 2015 issue of Prospect Magazine
Popular music was changed forever when a Swedish producer’s in-car cassette machine broke, and he found himself unable to listen to anything other than a song called “All That She Wants.”
It was 1992. The producer’s name was Dag Krister Volle. Some people knew him as “Dagge,” but he went about his musical business under the name of Denniz PoP. He apparently had a “childlike wonder” about him, and loathed music that was in any way anodyne or boring. As he saw it, “every note, word and beat had to have a purpose, or be fun.” The song that got stuck in his tape deck was an early version of the eventual breakthrough hit for a quartet called Ace Of Base, who were led by a musician named Ulf Ekberg. At that stage, it was called “Mr Ace,” and its creators obviously knew it lacked a certain something. Having heard what Denniz PoP had achieved with a minor Swedish hit entitled “Another Mother,” they had sent it to him in the hope that he might help.