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Go fund yourself

Need to raise money? Head to the internet—and ask everyone

Roger Horowitz, left, and Brian Sykora, whose food business was partly crowdfunded

So you want to open an ice lolly shop. You’re 23 years old, a year out of university and bored with web development. Office life doesn’t suit you. You’re restive, uninspired, daydreaming. In Mount Pleasant, your Washington, DC, neighbourhood, restaurants are popping up all over. “I could do that,” you think. You call your friend Roger. In college, the two of you were top rowers, discussing ideas on the way to practice.

You mention artisanal ice lollipops:…

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