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How Metro became the most read paper in Britain

It rarely enters awards, and most people haven't even heard of its editor. But it has beaten the red tops to become Britain's most-read print title

It's handed out to commuters every day—but how did Metro become so successful? Photo: Prospect composite

Soon after moving into Downing Street, Theresa May hosted a private dinner for the editor-in-chief of the Daily Mail, Paul Dacre. Not long after, the then-foreign secretary Boris Johnson was snapped, in shorts, running alongside the editor of the Sun, Tony Gallagher. If asked to think of a successful tabloid editor, most people would think of a man (yes, probably still a man) like one of these two—at one and the same…

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