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What has happened over the last ten years in television? Well, British television can no longer claim to be the best in the world. And "Aunty" Beeb is dead

By David Herman   October 2005

There have been dramatic changes in British television during the Prospect years. Some are obvious, some misunderstood and some barely mentioned.

The most obvious change is the rise of non-terrestrial television. In 1995, satellite and cable accounted for less than 10 per cent of audience share. Now it is one third. Over 15m homes have satellite or cable. This has had a dramatic impact on the terrestrial networks. First, it has hit ratings. BBC1 has fallen from 32 per cent of audience share in 1995 to 22.7 per cent this July. ITV1 is down from 37 per cent to barely…

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