Latest Issue

Why the future of the high street is all about “experiences”

The rise of online shopping has hit brands hard. But it could be just the thing to end the homogeneity of the British high street—and offer customers something new

By Jessica Brown  

A Lush shop, where customer experience is key. Photo: Flickr/Oscar Hanzely

It’s been another bad week for the high street, with Carphone Warehouse announcing plans to close 92 stores, M&S to close 100, and WH Smith voted as the worst high street retailer out of 100 major retailers in a Which? survey.

WHSmith, the focus of a Twitter account created to mock the retailer’s outdated décor, has ranked in the bottom two in the Which?survey for eight consecutive years. Ben Clissitt, Which? magazine editor, said: “It is clear that…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect