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How to do something innovative with your ISA

The ISA is probably the best financial handout you’ll receive from the government—here's what you should do with it

By Stuart Law  

The Individual Savings Account (ISA) has come a long way since Gordon Brown introduced it in 1999. It was a successor to Personal Equity Plans (PEPs)—which had been created in the 80s to promote equity ownership amongst the public—and was designed to make tax-free saving simple.

An ISA itself isn’t an investment, but instead is a wrapper which sits around your cash and ensures any returns you make are tax-free. We’ve seen ISA limits grow significantly over the years, from £7,000 to £20,000 per annum today, and it has become a key part of…

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