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‘The Magic of the Cup’

By David Herman  

One interesting thing about cliches is that their very deadness is often a clue to something else going on. There is no cliche in TV sport which is used as much at this time of year as ‘the magic of the Cup’. It is part of the crazy boosterism which makes sports presenters the estate agents of television. But it is also so far removed from the truth that it tells us something interesting.

We all know that the FA Cup will be dominated by the Big Four, just as the Carling Cup (three out of four semi-Finalists) and the…

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