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Do wine experts and wine consumers experience wines differently? If so, perhaps consumers should exercise greater caution when considering experts’ recommendations. That is the conclusion of a recent article by John Hayes and Gary Pickering that led to much media attention—as well as cries of caveat emptor.

The article, in the American Journal of Enology and Viticulture, claimed that there is a higher proportion of “medium tasters” and “supertasters” among those identified as “wine experts” compared to “wine consumers.” According to the press, this was scientists telling us that wine experts, because they have different taste buds, taste such notes…

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