In 1864, Johannes Badrutt, a St Moritz hotelier, made an offer to four British summer guests. He asked them to come back, but in winter. If they did not enjoy themselves, he would pay their costs. He won his wager, and the British love affair with skiing began. From then on, the British appetite for alpine winter sports grew and small alpine villages have, over time, turned into large and highly profitable operations.
Off-piste runs allow skiers to float through deep, untracked snow. Japan, Canada and the American Rockies are famed for “powder” snow, as the low humidity makes it…
Register today to continue reading
You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.
You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.
Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.
Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.
Already a subscriber? Log in here