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Job losses, insecurity, and expensive travel—is it any wonder millennials are conflicted about “Britishness”?

To get younger generations invested in being British means addressing the reasons they might not feel as rooted as young people in other societies

By Joanna George  

Millennials have a different sense of "Britishness" to other generations. Photo: Prospect composite

Identifying and explaining one’s cultural and national identity is easier for some, such as the Baby Boomer generation, than it is for others: Millennials. Why? Because identity was simpler to explain before the influence and explosion of 21st-century globalisation, mainstream access to the internet, normalisation of internationalism in everyday life and cheap, global travel.

Once upon a time, it was less complicated to assimilate a strong sense of British national identity. Whilst Britishness cannot ever be exclusively defined, nor should…

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