Job opportunity: Prospect marketing manager
Initial 12 month contract, with potential for extension
Working with the UK’s leading current affairs monthly, this role will be integral to driving an increase in subscriptions—digital as well as print—during a period of exciting change for Prospect magazine.
Working under the head of marketing, the marketing manager will take responsibility for the creation, development and implementation of promotional campaigns, while the head of marketing works on two major change projects. Social media and email campaigns are likely areas of focus, and the marketing manager would also need to keep a close eye on every part of the sales journey, from what entices people to the website in the first place through to the subscription check-out.
A good head for data and substantial prior marketing experience, ideally 5 years plus, is essential. Familiarity with managing digital campaigns and a strong feel for social media would be a particular advantage.
£32,000 per year if the job is done full time. But an experienced professional who could achieve the same successful outcomes in fewer hours could receive the same salary.
Our offices are in Westminster, though at this stage we are open to discussions about specific patterns of working.
- Create, develop and implement promotional campaigns to increase subscriptions
- Use channels including email, direct mail, telesales, social media, advertising, third party subscription sites, collaborative relationships and renewal communications
- Become immersed in Prospect’s data from renewal and conversion metrics to individual campaign performance to input into the strategic direction. Log KPIs and analyse and test rigorously
- Work with the head of marketing, who will be overseeing two major change projects, to support those projects where necessary
- Work collaboratively with the marketing & circulation executive to benefit both their development and strengthen the Prospect marketing department as a whole
Please send applications to firstname.lastname@example.org
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