Seventeen years after being gunned down by police as he fled over the roof of his hideout, Colombian cocaine king Pablo Escobar is back. This time he’s not public enemy number one but a tourist attraction, drawing visitors to his old stomping ground, the city of Medellin.
The man who declared war on the Colombian state, blew a commercial airliner out of the sky, assassinated a presidential candidate and murdered thousands is now an asset like the colonial architecture of Bogota or the beaches of the Caribbean coast. Medellin, an industrial city without many places of interest to tourists, now offers a variety of “Pablo tours,” which allow the curious to visit the grave of this “real-life gangster,” as well as his luxurious prison and the house where he died. One tour operator has hit the jackpot: an afternoon with the Escobar family, where for only $96 members of the public can chat to Escobar’s brother, have coffee in the deceased drug lord’s house, and even try on his signature fur hat.