Prospect Publishing publishes Prospect, Britain’s leading monthly current affairs magazine, and is in growth mode.
In what is probably the most ambitious period of its 28-year history, Prospect’s owner, Sir Clive Cowdery, has recruited highly respected Editor (Alan Rusbridger, ex Guardian) and award-winning CEO (Mark Beard, ex the Economist) to undertake a programme of change that will transform Prospect into a thriving digital-first, multi-channel media company.
Recent product launches include a new best-in-class website and app, a new subscriber-only “On the Cover” newsletter, a new “Media Confidential” podcast, and the accelerated building of audiences on social media platforms. Many more digital launches and upgrades are in the works, all of which are creating an increased focus on acquiring and retaining subscribers.
The new Marketing Manager role is a strategic role that has been created to reflect a new level of commercial ambition for Prospect. This role is being added to the marketing team to strengthen Prospect’s ability to attract new subscribers. The implementation of an enhanced marketing programme will see Prospect target new audiences using the full range of organic and paid marketing channels, including both brand, content-led and purchase-led creative.
Reporting to the Head of Marketing, the Marketing Manager will be responsible for delivering on the marketing plan that sits behind Prospect's commercial strategy to more than double the number of subscribers over the next three years.
The role also includes working with all departments liaising with peers in sales, finance, PR and events functions.
In this role you’ll:
- Report directly to the Head of Marketing
- Help create and deliver the subscriber acquisition and retention strategy
- Share responsibility for achieving Prospect’s ambitious subscriber acquisition and retention targets
- Research, plan and deliver campaigns across all channels whether they be owned channels or in combination with our various agencies
- Monitor all KPIs on a daily and monthly cadence and suggest optimisation tactics through in-depth data analysis
- Present campaign performance results to senior stakeholders
- Deal with different agencies and suppliers on a day-to-day basis
- Manage all subscriber and reg users marketing comms
- Be responsible for our customer satisfaction with our fulfilment and customer services bureau
Skills Required
- In-depth knowledge of core acquisition channels and experience of working hand in hand with external agencies to conceive, plan, deliver, optimise and report on campaigns
- Excellent knowledge of GA4 and the ability to create bespoke reports that allow campaigns to be optimised on a regular basis
- Stellar attention to detail to match the rigour and accuracy of Prospect’s editorial team
- Being comfortable with a fast-paced digital transformation project, which often means quick decisions have to be made with confidence and accuracy
- Well-honed data-analysis skills and the ability to present complex sets of data to senior stakeholders to drive key business decisions
- Working knowledge of HubSpot for marketing would be an advantage
Experience
- At least 3 years working within or closely alongside the acquisition team within a dynamic B2C publishing company
- Knowledge of audience segmentation and working with specific tools such as Piano
- Worked within a business for at least 3 years where retention is one of the key metrics
This is a unique opportunity to join a company moving at pace through a digital transformation. The successful candidate will need to be confident working across all areas of marketing and comfortable balancing a range of tasks from optimising buyer flows to brand campaigns, and from in-depth analysis of acquisition numbers to planning and launching live podcasts.
This is a challenging, yet rewarding role and will provide you with exposure and experience across a full range of marketing challenges and opportunities. You will receive a good mix of autonomy and training to help take your career to the next level and get to work within a supportive and positive team.
Proposed working hours are 9am-5.30pm Monday to Friday but we can be flexible for the right candidate, so we would encourage applicants with flexible working requirements to apply.
Hybrid working is encouraged—a minimum of 2 days per week in the office and the office is in a central London location, Queen Anne’s Gate just around the corner from St. James’s tube station.
Prospect Publishing is a small, friendly and ambitious company that values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, religious beliefs, disability, sexual orientation, age or marital status.
Candidates should submit a CV to the following email address — tom.bath@prospect-magazine.co.uk
