Conservatives are chasing the wrong votesby Rachel Wolf / February 8, 2013 / Leave a comment
Published in February 2013 issue of Prospect Magazine
The Conservatives should do more to target women from lower middle and upper working class backgrounds
Commentators and politicians are convinced the Conservatives have a problem with women. They do—but not the one they think. The Conservatives spend too much time worrying about women like me—the professional, educated and careerist who form a tiny percentage of the population.
Instead it is the 50 per cent of women that form the lower middle and upper working class (C1 and C2 in polling terms) that should be keeping them up at night. Those women not only supported the Conservatives in 2010, they did so to a much greater extent than men of the same social background. Since then, they have turned their backs.
There are two important facts to understand about women at the last election. First, whereas professional men were more likely to support the Conservatives than the middle and working class, the opposite is true for women. While AB (the most educated and wealthy) women supported the Conservatives by 34 to 29 per cent, C1 women supported the Tories by 39 to 28 per cent, and C2 women by 41 to 25 per cent.