Published in April 2015 issue of Prospect Magazine
Jennifer Jacquet wants to bring back shame as a moral tool. An environmentalist at New York University, Jacquet argues that as well as feeling guilty about using fossil fuels or consuming dolphin-unfriendly tuna, we should publicly shame the corporations who pollute or exploit the planet. Only then will their behaviour improve. She moves beyond the environment and makes the case for the strategic embarrassment of those who, for example, don’t pay their taxes. She cites the State of California, which every year publishes a list of 500 individuals and businesses who owe more than $100,000 in tax. The mere threat of being on the list has brought in an extra $336m.