Yesterday, a friend told me the story of last year’s summer internship competition at Saatchi & Saatchi. Eager young beavers had to start a Facebook group, and the one whose group got the most members won the coveted internship. Only problem: within two weeks, Bristol university graduate Tiffany Philippou’s brainchild, Secret London—devoted to sharing members’ inside knowledge of London’s more elusive delights—had won 182,010 members and promptly morphed into a startup.
The secret of online success: don’t keep secrets
Chris Baraniuk / August 13, 2011
The current government has had a stormy relationship with social media. As leader of the...