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Pirelli’s new “feminist” calendar is nothing of the sort

The term "beauty" has become more flexible—but that's just a first step

By Jessica Abrahams  

Helen Mirren will feature in Pirelli's new calendar

Pirelli is an Italian company that produces high-performance tyres for racing cars. Based on a logic that I can only assume runs as follows—racing cars are popular among men; and men like naked women—Pirelli has also produced, since the 1960s, an annual calendar of women in various states of undress.

The 2015 calendar was fetish-themed, featuring women wearing latex outfits and carrying whips. But since then, Pirelli…

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