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How to make a yoghurt pot look masculine

We can't escape the unnecessary gendering of products—but we can subvert it

By Jessica Abrahams  

Brian Sawyer

Being a woman comes with a price tag. New research published by The Times this week found that “high street stores are charging women up to twice as much as men for practically identical products”. Toiletries, clothing and toys marketed at women and girls are more expensive than those marketed at men, even when the only difference between the two is packaging or presentation. For example, Tesco charges twice as much for its pink disposable razors, marketed as ladies’ razors, than…

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