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Do Hermes couriers know about their classical links to the underworld?

Hermes, Trojan, Rubicon—for the Classically-minded, brand names can be a major source of amusement

Yes, he was a fleet-footed messenger—but he also took people to the underworld. Illustration by Kate Hazell

A minor but amusing pastime of mine is looking out for the way that Latin, Greek and other traces of the classical world are co-opted to give brands a bit of gravity and glamour. Sometimes this has a pleasing appropriateness. Of course Hermes is a courier firm, since the monster-slaying son of Zeus was in charge of relaying messages between the gods. The logo has a nice stylised wing detail…

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