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As Rome bans sexist adverts, should the UK follow?

If we barred sexism in advertising, we wouldn't have many adverts left

By Jessica Abrahams  

Yesterday brought the news that the city of Rome is banning sexist advertising. Publicly-owned advertising spaces will no longer be made available to ads that “use women’s bodies or launch sexist messages.” The new regulations are a response to a campaign run by the Women’s Union in Italy to promote communication that “goes beyond stereotypes.”

What about the UK, I thought, after I heard about this. What if similar rules were applied here? I headed home for an evening of research in front of the TV.

Actually, I didn’t need to watch for more than half an hour as…

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