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It’s a Physics World

Distinctions between "discoveries" and technological "spinoffs" are meaningless, even misleading

By Philip Ball  

I have admittedly a personal reason for celebrating the 25th anniversary of the Institute of Physics’ house magazine Physics World: its founding indirectly got me hired as an editor at Nature. But my affection for the magazine isn’t entirely solipsistic. There’s the title itself: an unabashed proclamation to the effect that “this is where the geeks are”. There’s the fact that it runs fleet-footed rings round its rather stodgy American counterpart. And so I share some of the magazine’s delight in seeing a BBC report on its canny silver jubilee strategy briefly occupying the most-read slot of online news.

For the Physics World staff have…

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