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New research shows we trust politicians with deep voices—something Margaret Thatcher has known for decades

What do we look for in a leader? Political vision? Sound policies? Compassion? Well, no. A deep voice appears to be the answer, says Casey Klofstad of Miami University. His research indicates that a mellifluous bass tone is the perfect credential for a true leader. The deeper the voice the better the politician, voters seem to think. And you thought it was Darth Vader’s ruthless cruelty that took him to the top.


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