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The Tories pull a Millwall: voters won’t like our policies, but we don’t care

As this manifesto proves, Theresa May is none too fussed about being liked. Ironically, this is part of her appeal

By Tom Clark  

The PM launches her party's manifesto in Halifax, West Yorkshire ©Danny Lawson/PA Wire/PA Images

Anybody who has been in a room with Theresa May can vouch for the fact that she doesn’t do smalltalk; everybody who has had to do business with her suggests that she is none too fussed about being liked. The irony is that—after the Blair-Cameron years of focus-group refined messaging—the sense that May doesn’t need to loved has proved refreshing, and bolstered her standing in the popularity stakes.

So, as the prime minister launched the…

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