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This new experiment shows reading biased polls changes voter behaviour

And the effect seems to hold even when participants are told information is biased

By Zacharias Maniadis  

Who we vote for could be influenced by the polls we've seen—even if we're warned about bias. Photo: Flickr/Alex Lee, licensed under Creative Commons 2.0

As an election looms in the UK and a presidential vote approaches in the US next year, opinion polls are everywhere. Citizens will have to navigate a lot of noise as they decide which party or candidate to choose.

As our research has found, the way citizens receive information about polls through the media can affect the outcome of elections. We conducted several laboratory…

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