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Fireworks displays and the future of television

By Rory Sutherland  

Peter Bazalgette’s article in the most recent edition of Prospect argues for a fundamentally new model of funding media, through different sorts of adverts run by digital tracking technology companies. Why so? Like broadcast television or fireworks displays, the web is very much what economists call a public good—something which is difficult to charge for directly but which can be made economically viable when it is charged for either obliquely or through some kind of compulsory levy such as a TV license fee. And while you can get round this problem with a fireworks display, it can be rather more…

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