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Should governments nudge us into good behaviour?

Britain's "Nudge Unit" persuades 100,000 people to sign up for organ donation a year

By Alex Dean  

An engineer check a newly-installed "smart meter—which display how much energy households are using to "nudge" consumers into using less ©Toby Talbot/AP/Press Association Images

Read more: Inside the Nudge Unit 

Should the government use behavioural science techniques to “nudge” us into making certain decisions? Or is “tricking” someone into doing something morally objectionable? A close study of what nudging entails shows that knee-jerk rejection of government interference in…

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