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Why the iPad won’t save newspapers (and neither will paywalls)

By Tom Chatfield  

Salvation is not at hand…

I wrote a piece about the importance of the culture of apps in Prospect this month, concluding that people are still willing to spend money on a host of media products, so long as they perceive these as sufficiently valuable—for which read unique, in the sense of not being able to get the same kind of experience for less or for free elsewhere. In the case of apps, Apple has been very good at creating this perceived value, fostering…

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