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Wine: Cultivating tourism

Take the time to travel to unusual regions

You’d be forgiven for thinking that wine tourism would centre on the world’s most celebrated winemaking regions—but you’d be wrong. Visitors travelling to the Médoc in Bordeaux drive past the locked gates of legendary properties in Pauillac, Saint-Julien and Margaux, disappointed to find that there is little for them to see or experience there. Concerned about this situation, Jean-Michel Cazes, owner of Château Lynch-Bages, built the faux village, Bages—a town square complete with tabac, boulangerie and bistro where you can order wines from his many properties. Designed to give tourists a feel for local life and a place to sample…

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