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What do you think?

Poll results vary widely depending on how the question is framed

By Peter Kellner   November 2011

The evidence that I am going to give you now will provide ammunition for those who don’t like opinion polls, think the numbers mean little and reckon our political culture would be healthier without them.

Of course, that’s not how I view this evidence. I believe it shows the need to read poll results more carefully. We need to distinguish between top-of-the-head answers to questions asked out of the blue, and how people react once they have thought about the matter in hand.

Here’s what we did. To inaugurate a new partnership between YouGov and the department of politics at…

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