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This insipid doll

Noddy is back thanks to Enid Blyton's centenary. Colin Welch, the idiosyncratic genius of rightwing journalism who died in January, was the first to denounce Noddy hype in this Encounter article from 1958

By Colin Welch   March 1997

If you have small children and they do not like Noddy, you are very lucky. I have; they do; I am not. This insipid wooden doll, with its nodding head crowned with cap and bell, with its taxi and its friend Big Ears, has opened a rift between parents and children which time alone may heal. They love it; we do not. And we cannot agree to differ, because we parents have to sit and read the stuff to them.

The Noddy business has taken its place among Britain’s major industries, along with the manufacture of ice-lollies, righteous indignation, and…

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