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That’s Amora

London's new sex "theme park" aims to find a middle ground between pornography and sex education. Does it succeed?

By Katherine Angel   August 2007

It was circumstance that led Johan Rizki, a French-American investor, to locate Amora, his “Academy of Sex and Relationships,” in London. But it’s a choice he feels confident about. The British, he says, are not prudish—they’re progressive, keen to learn and open to self-improvement. This remark stayed with me as I wandered around Amora, reading about foreplay etiquette, feeling a variety of dildos, designing my perfect partner on an interactive screen and prodding a plastic model in order to learn about erogenous zones. Confusingly, the lucky man’s inner arm lit up in response to my efforts, but his flaccid penis…

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