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If Sky is backing it, chances are that 3D entertainment is here to stay. Let’s hope the quality of content can keep up this time

By Peter Bazalgette   January 2010

Can 3D’s modern offerings be better than one-dimensional?

Excitement about 3D entertainment breaks out every decade or two, rather like a flu epidemic. And it seems to evaporate just as quickly and mysteriously. This festive season, as we enjoy James Cameron’s 3D eco-movie, Avatar, we learn that television is also going to get in on the act. BSkyB has announced Europe’s first 3D television channel for 2010. It could be with us as soon as April.

The mood in tellyland is despondent. Commercial television suffered its biggest ever fall in advertising revenues in 2009. The BBC seems to have…

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