Magazine
Latest Issue

Smallscreen

If Sky is backing it, chances are that 3D entertainment is here to stay. Let’s hope the quality of content can keep up this time

By Peter Bazalgette   January 2010

Can 3D’s modern offerings be better than one-dimensional?

Excitement about 3D entertainment breaks out every decade or two, rather like a flu epidemic. And it seems to evaporate just as quickly and mysteriously. This festive season, as we enjoy James Cameron’s 3D eco-movie, Avatar, we learn that television is also going to get in on the act. BSkyB has announced Europe’s first 3D television channel for 2010. It could be with us as soon as April.

The mood in tellyland is despondent. Commercial television suffered its biggest ever fall in advertising revenues in 2009. The BBC seems to have…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect