Latest Issue


China has the world’s largest television industry. The audience has grown from 80m in 1978 to 900m today. About 30m homes are also linked to cable stations, expected to rise to 100m by the year 2000.

There are more than 1,000 television stations, most of which are financed mainly from advertising. Total annual advertising income is nearly $2 billion and is expected to rise to $7 billion by 2005.

The government wants foreign finance and technology and some foreign programmes, but will block western cultural dominance.

The most popular programmes are not western ones but the new, outspoken,…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect