China has the world’s largest television industry. The audience has grown from 80m in 1978 to 900m today. About 30m homes are also linked to cable stations, expected to rise to 100m by the year 2000.
There are more than 1,000 television stations, most of which are financed mainly from advertising. Total annual advertising income is nearly $2 billion and is expected to rise to $7 billion by 2005.
The government wants foreign finance and technology and some foreign programmes, but will block western cultural dominance.
The most popular programmes are not western ones but the new, outspoken,…
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