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Murdoch’s old news

As Murdoch's spell wears off, politicians are cosying up with the younger model: new media

By James Harkin   May 2012

James Murdoch is aware of the limitations of the family business  Photo: iabuk

It was the most convincing display of News Corporation humility yet. “We’re not big enough,” said James Murdoch at an advertising industry conference in Cannes in June of last year. “When you actually look at the competitive set in an all-media marketplace, where you have monolithic brands, from Google and Apple etc to the big [telecoms companies] Telefónica, Deutsche Telekom, Verizon—all the characters on a playing field or a terrain that has essentially collapsed—there are much bigger beasts than a News Corporation.” Even if the company got…

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