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Media madness

Media groups have been pouring billions down a digital drain - but you won't read about it in the paper

By Emma Duncan   October 2000

Nicholas negroponte, the sage of MIT’s Media Lab, wrote in 1995: “I am convinced that by 2005 Americans will spend more hours on the internet than watching television… the media barons will struggle to hold on to their centralised empires.”

I am convinced that Negroponte is wrong. Americans now spend, on average, three hours a day watching television and 20 minutes online. Time on the PC is growing but television still dominates people’s leisure time and shows no sign of giving way.

Does it matter if another cyber prophet is proved wrong? In this case, it does. The past decade…

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