Magazine
Latest Issue

Lifting its famous driving ban is just one facet of Saudi Arabia’s global PR campaign

Until recently, Saudi Arabia did little to promote its public image in the west. Now, its crown prince is pictured tieless, chatting with Mark Zuckerberg

By Jane Kinninmont   November 2017

Mohammed bin Salman (or "MBS") is using the driving change to bolster his credentials as a moderniser. Photo: PA

Saudi Arabia’s recent announcement that women would finally be issued with driving licences was the single biggest thing the country could do to improve its global image. It was not just a PR stunt in that it reflects social change and economic necessity; women are increasingly educated and working, and there is almost no public transport. But changing the rules on women driving has helped to shift the international…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

We want to hear what you think about this article. Submit a letter to letters@prospect-magazine.co.uk

More From Prospect