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How to win the next election

David Cameron could do it—just

By Peter Kellner  

© Toms Norde, WMCommons

Dear Prime Minister,

I doubt that you have ever stopped thinking about next year’s general election: shrewd politicians know that the moment one campaign is over, the next begins. But with just over a year to go, a degree of urgency now informs your decisions. What you say and do in the next few months will matter more than the way you campaign in the weeks before polling day. What, then, must you do?

Let’s start with the size of your task. At the last general…

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