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How a new multi-sensory experience is challenging wine snobbery

Chester Osborn's five-storey visitor’s centre to give visitors an extraordinary experience of his wines

By Barry Smith   December 2017

The world of wine can be intimidating to newcomers. How do they gain access to this closed world? How do they learn to read a label, discover characteristics of different grapes, and begin to feel at home?

If more people are to take up wine as their passion, alternatives must be found to the traditional format of an expert standing in front of a group of shy tasters telling them what they should think. How useful would you find it to be told that this is a tight-knit claret from the…

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