Chester Osborn's five-storey visitor’s centre to give visitors an extraordinary experience of his winesby Barry Smith / November 16, 2017 / Leave a comment
Published in December 2017 issue of Prospect Magazine
The world of wine can be intimidating to newcomers. How do they gain access to this closed world? How do they learn to read a label, discover characteristics of different grapes, and begin to feel at home?
If more people are to take up wine as their passion, alternatives must be found to the traditional format of an expert standing in front of a group of shy tasters telling them what they should think. How useful would you find it to be told that this is a tight-knit claret from the Left Bank, with a linear structure, showing abundant tannins and a hint of volatile acidity?
Things are much better than they once were. There are plenty of opportunities for learning about wine in user-friendly tastings. However, more and more wine makers and merchants are looking for ways to give tasters an experience where they can learn for themselves and avoid jargon. All that’s needed is a way to help people focus on how their senses of touch, taste and smell respond to different aspects of a wine. The psychologist Charles Spence and I have conducted such sensory tastings in which people feel part of both an experience and an experiment. But how far can one go?