Latest Issue

Holding on to auntie

The BBC will have to adapt to the digital age, but, rest assured, it will remain faithful to its founding ideals

By John Birt   February 1999

Broadcasting is on the cusp of immense change. Within the next decade most homes will have access to hundreds of channels and a wide range of interactive services. For public service broadcasters it could be the best of times, the worst of times. The dangers are obvious. Falling audiences, greater competition, big increases in the cost of sports rights and star talents at one end of the market, and hours of cheap, imported programming at the other. But it can also be a chance to broaden and enrich millions of lives; to reach new audiences;to stretch our imaginations; to change…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect