Next year Britain’s spell of ultra-low interest rates will probably come to an end. After six years of a Bank of England rate of 0.5 per cent, and miserable returns on savings, the world that private investors emerge into will look less welcoming than the one that existed pre-crisis. Interest rates may rise, but we will be far from the rates that most had come to regard as normal. In the meantime, trust in financial services has been damaged and the advent of separate charges for financial advice has led many to conclude that it is not worth the money.
The implications of this are hinted at in a piece of research into DIY investors commissioned by the Financial Conduct Authority entitled “The motivations, needs and drivers of non-advised investors”. The report identifies three groups of investors which it calls Confident Self-Starters, Eager Learners and Hesitant Hopefuls. Confident Self-Starters are experienced, often better-off and invest money they can afford to lose with a reasonable level of knowledge and skill (though they are prone to over-confidence). Eager Learners are younger, slightly less well-off and less experienced but are committed to the research and self-education that it takes to be a DIY investor. Many will go on to form the next generation of Confident Self-Starters.
It is the Hesitant Hopefuls that provide the most worrying element of the research. This group, the report says, has turned to DIY investing for two main reasons. First, they “would not be averse to using advice if they a) could avoid the fees, and b) were certain that the adviser was ‘doing the best by me’.” Would anyone turn down financial advice that was both high-quality and free? Second, “after five years of Bank of England base rate at 0.5 per cent, they feel driven to seek higher returns” and “importantly, consumers in this group are the most likely to feel ‘forced’ into investing as they would generally prefer the security of cash.” Perhaps worst of all, they “feel discouraged from doing any research because they feel the information is complex and overwhelming”.