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A tangled web

Brian Winston finds that Kevin Kelly-internet propagandist and technological determinist-is wrong about everything

By Brian Winston   November 1998

Kevin Kelly, founding editor of Wired magazine and a leading infotech publicist, is famous for seeing technology as the driving force behind everything. Take this from his new book New Rules for the New Economy: 10 Ways the Network is Changing Everything. “Technology has always influenced the size of companies. The invention of the elevator made possible high-rise buildings, which brought thousands of employees together into one tightly coupled physical space. High-rise towers launched the golden era of the centralised corporation. Then telephones on employees’ desks allowed the corporation to spawn branches in neighbouring cities and states…”

But Kelly is…

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