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A bluffer’s guide to bluffers

Bogus anecdotes and trite observations are the staple of management books. Howard Davies, deputy governor of the Bank of England, finds "The Witch Doctors" no exception. In fact, it is exquisitely dreadful

By Howard Davies   January 1997

This is an important book. We know that, because it says so. The cover tells us that The Witch Doctors reveals “what the management gurus are saying, why it matters and how to make sense of it.” It is, therefore, quite definitely, a book we ought to read. Rosabeth Moss Kanter of Harvard enjoins us to “read it before buying any other business book!” This is, in other words, a book with attitude.

I mention this front cover language not because I did not make it through the text itself. I did, right through to the bitter end. Indeed, the…

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