If you think multi-channel television isn't for you, try the Community Channel. Despite its worthy title, the channel shows some good programmes, and deserves wider recognitionby Christopher Hird / July 28, 2007 / Leave a comment
Published in July 2007 issue of Prospect Magazine
Are you the sort of person who thinks that there is too much television, that more channels means less quality, and that listening to radio is generally preferable? Do you spend your time reading, pursuing a hobby or ferrying children around and regard watching television as a last resort? If any of this rings a bell, you may be a “digital rejector,” someone who can’t see the point of multi-channel television and chooses only to watch the main terrestrial channels, if at all. You’re quite an interesting section of the television-viewing public, because, like it or not, you are going to get multi-channel television: by 2012 the entire country will be switched over to digital, and broadcasters and their consultants are interested in how you will respond.
If you are a digital rejector—or even resister—you might be the sort of person who likes programmes that tell you about the world outside Britain, and not always through the experience of war and suffering. You might like programmes about the unreported lives of people in this country. And you might like programmes which cast a more positive light on the world in which we live, rather than those which seem to be about a population that is emotionally dysfunctional, rude, frequently drunk and sex-obsessed. If this has any resonance with you, then stop rejecting and explore the digital world—there are things out there for you.