Latest Issue


The two cultures of sport television

By David Herman   June 2004

Get ready for another great summer of sport – Euro 2004, test cricket, Wimbledon, the Open Championship and the Olympics. Who could ask for more? Viewers could. We could ask for better television sports coverage.

In the beginning, all sports television had to do was turn up with the cameras and a commentator. Then came a series of technological revolutions: colour (first used in tennis coverage on BBC2), slow motion replays, satellites bringing us live coverage from across the world – the Tokyo and Mexico Olympics, the 1970 World Cup.

The new technology and an extraordinary generation of sports commentators…

Register today to continue reading

You’ve hit your limit of three articles in the last 30 days. To get seven more, simply enter your email address below.

You’ll also receive our free e-book Prospect’s Top Thinkers 2020 and our newsletter with the best new writing on politics, economics, literature and the arts.

Prospect may process your personal information for our legitimate business purposes, to provide you with newsletters, subscription offers and other relevant information.

Click here to learn more about these purposes and how we use your data. You will be able to opt-out of further contact on the next page and in all our communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

We want to hear what you think about this article. Submit a letter to

More From Prospect