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Smallscreen

The two cultures of sport television

By David Herman   June 2004

Get ready for another great summer of sport – Euro 2004, test cricket, Wimbledon, the Open Championship and the Olympics. Who could ask for more? Viewers could. We could ask for better television sports coverage.

In the beginning, all sports television had to do was turn up with the cameras and a commentator. Then came a series of technological revolutions: colour (first used in tennis coverage on BBC2), slow motion replays, satellites bringing us live coverage from across the world – the Tokyo and Mexico Olympics, the 1970 World Cup.

The new technology and an extraordinary generation of sports commentators…

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