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Sacha Baron Cohen's new film Brüno is like his last one, Borat: a squirm-inducing travelogue that finds what it expects to

By Mark Cousins   August 2009

Dame Edna Everidge: the audience was in on the joke


The marketing for the new Sacha Baron Cohen film Brüno is as in our face at the moment as the film’s eponymous gay Austrian’s arschenhalle was in Eminem’s at the recent MTV movie awards. The trailer is funny, but the first reviews call the film sour and misanthropic. Is Baron Cohen losing his mojo?

His mojo was firmly in his grasp in his last film Borat: Cultural Learnings of America to Make Glorious Nation of Kazakhstan (2006)—or so half the world seemed to think, judging by its massive…

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