Private view

A new exhibition shows artists staking their claim to a form that's been in amateur hands since the Renaissance: the parade
July 3, 2009

A long line of people move slowly in a procession through the streets of New York and across Brooklyn Bridge. They are wearing differently coloured simple uniforms—some with blue shirts, others white. Some of them carry reproductions of famous works of art—Duchamp's bicycle wheel on a stool, a Giacometti, Picasso's Les Demoiselles d'Avignon—all from the collection of the Museum of Modern Art (Moma) in New York. Leading the way are various curators and art world dignitaries. Over the sound of the traffic the horns of a Peruvian brass band can be heard. At the centre of proceedings, the feminist artist Kiki Smith is carried aloft on a chair, as if she were a statue of the Virgin.

The procession took place on 23rd June 2002 and was organised by the Belgian-born, Mexico-City-resident artist Francis Alÿs to mark the temporary move of Moma from Manhattan to Queens. Now—as represented by a series of maps, sketches, photographs, postcards, diagrams and a video projection—it forms the centrepiece of a new exhibition about parades and processions at the Parasol Unit, one of several recently opened, privately run contemporary art spaces in London. Alÿs's is a simple, clever work, bringing to life the familiar idea that modern art is a kind of religion. But it's also a sign of our times in a larger sense.

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Over the last decade, the procession has become popular both as a subject and as a form in contemporary art. So, while Alÿs gives us the intricate details of his own parade, former Turner prize winner Jeremy Deller contributes a documentation of someone else's. Veteran's Day Parade, the End of the Empire (2002) consists of footage of a patriotic parade from a back-of-nowhere town in Nevada. Deller's wobbly camera records a succession of uniformed veterans, three-wheeled motorbikes, ambulances with sirens, Christians singing on a float, a bulldozer with an American flag taped inside its scoop and, finally, a bizarre tableau vivant of children in military uniform holding aloft a huge wooden crucifix and waving American flags. The viewer is struck by both the conformity and eccentricity of the display: here are the classic ingredients of American patriotism, reconstituted by ordinary people in their own makeshift ways. The whole thing is amateurishly shot and you can hear the odd enthusiastic exclamation of the artist and his assistant as they film. But that's part of Deller's aesthetic and a key to the work; he doesn't want the form his art takes to be more sophisticated than his subject. And in the end this work makes a good, clear point about the popular foundations that support and enable American military power.

Upstairs, there is a huge installation called simply The Procession (2005) by the German artist Thomas Hirschhorn. The floor is covered with graffiti, mostly of people's names. On this surface are "pools" of blood (red-painted foam) through which hands rise, holding aloft Bibles and Korans and three large rectangular "coffins" covered with newspaper headlines which evoke a mix of Gulf war militarism, capitalist enthusiasms and journalistic cliché. The idea is that some kind of funeral procession is happening around viewers' feet, and the work is probably inspired by television footage of all those Hamas funerals. As with all of Hirshhorn's work, there is an infuriatingly superficial leftist politics, exacerbated by the restatement of the incredibly obvious, but it's vivid and there is discipline in the quartet of visual elements—hands, blood-foam, headlines and graffiti.

There are a variety of reasons why artists have now begun to "process" processions. In terms of postwar art, it follows on from the genres of performance art and "happenings." Instead of performing symbolic actions and gestures themselves, artists now orchestrate performances by groups of people. But there's also an academic art historical dimension. Recently, scholars have begun to analyse the pageants of the Renaissance and baroque as a distinct genre of art. And today, in the realm of official culture, artists have begun to be employed to design pageants once again. The Chinese contemporary artist Cai Guo Qiang, for example, designed the opening ceremony of the Beijing Olympics. And politically, the more intense visual choreography of political meetings (especially in America) and popular protests has drawn artists' attention.

More basic motives are surely at work too. The parade and procession are richly visual symbolic activities. Yet they are ones in which artists—at least since the baroque era—have played little part. They have been works of art in all but name, devised and orchestrated by ordinary people. Isn't the new trend partly the result of artists trying to muscle in on a market for visual display in which they, until recently, had not made an impact.