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This sporting life

Will the 2012 Olympics make us healthier as a nation? No chance—we'll have to get on our bikes and do it ourselves. Plus, what Manchester City tells us about capitalism

By David Goldblatt   October 2008

Man City melts into air

For a while it looked as if Manchester City was to become a mere vehicle for the global rebranding of one royal faction in a Gulf micro-kingdom. But its true fate—to have its rich histories and meanings diluted into the basis of a uniquely anodyne brand—became clear when the club’s new owners, the Abu Dhabi United Group, recited their intention to turn Manchester City into “the Virgin of Asia and the world,” a mantra written by the club’s chief executive. Alongside the predictable deluge of transfer expenditures, we can expect the launch of CITYcola, CITYcars…

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