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Smallscreen

Set in the swinging, sexist 1960s, Mad Men lets us relish political incorrectness safely. Meanwhile, advertising today could be entering a golden age

And now, here is a message from our sponsors: “Zal kills germs, it kicks them out. Zal leaves the smell of pine about. For the zingy, springy smell of pine, Zal disinfectant every time.” I am a child of the 1960s, when we only had one commercial television channel and it was special. So pervasive were the advertisements that I can still recite many of them more than 40 years later. “There are two men in my life—to one I am a mother, to the other I’m a wife. And I give them both the best, with natural Shredded Wheat.”…

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